PUMA PR LOOK BOOK

CONCEPT + PHOTO ART DIRECTION + PRINT DESIGN

PROJECT
Every season the PUMA PR team sends a cohesive look book to fashion magazines and influencers to showcase the premiere selection of PUMA sport and lifestyle pieces. For Spring Summer 2011 we chose the theme 'Behind the Scenes', playing off the idea that fashion editors were getting a sneak peak into the collection before it was released.

DETAILS
Spring Summer 2011, 8.27” x 11.69” (A4), 40 pages

PHOTOGRAPHER
Jon Johnson