PUMA

PR Lookbook

Every season the PUMA PR team sends a cohesive lookbook to fashion magazines and influencers to showcase the premiere selection of PUMA sport and lifestyle pieces. As the Global Creative Lead for PUMA, I was responsible for the concept, art direction, design, and execution of the lookbook. For Autumn Winter 2009 our theme of 'No Place Like' played off the idea of sport embodying a big part of people's lives. So we constructed themed rooms for each category where these products could live. Of course, mixing in a little PUMA quirk and fun.

I planned and art directed the the shoot, oversaw retouching, designed the final lookbook printed piece. This process included ideating the concept, storyboarding shots, casting models, designing sets, selecting props, and collaborating with and directing the photographer, set builders, and stylists on-set.

Honors: ’Consumer Merit’, HOW Magazine, 2010 In-House Design Award

Collaborated with: Creative Director: Alex Lowe | Producer: Imari McDermott | Photographer: John Johnson